GOOGLE & META ADS SERVICES IN INDIA
Ads That Bring Leads, Not Just Clicks
Anyone can spend your ad budget. Turning it into leads and sales is a different job. At Digital Braino, we manage Google Ads and Meta Ads with one focus — the lowest possible cost per lead, and the highest possible return on every rupee you spend.
As a search marketing agency, we don’t run ads in isolation. Your campaigns, landing pages, and tracking work together — so you know exactly which ad brought which lead, and your budget flows only to what’s working.
Trusted by Leading Brands
OUR PAID ADS SERVICES
What Do Our PPC Services Include?
Google Search to Instagram, we run paid ad campaigns across the platforms where your customers actually are. Every campaign is built on solid tracking, tested creatives, and continuous optimization — so your ad spend works harder every month.
Google Search Ads
When someone searches for what you sell, you have seconds to win the click. We build search campaigns around high-intent keywords — with tight ad groups, compelling copy, and negative keywords that stop wasted spend before it starts.
What's Included
- High-Intent Keyword Research
- Ad Copywriting & Extensions
- Negative Keyword Management
- Bid Strategy & Budget Optimization
- Landing Page Alignment
- Conversion Tracking Setup
Benefits
- Leads from buyers ready to act
- Lower cost per lead over time
- Zero budget wasted on wrong searches
- Results from the first week
Google Shopping Ads
For online stores, Shopping ads put your product — image, price, and all — right at the top of Google. We optimize your product feed, structure campaigns by margin and priority, and make sure your best sellers get the visibility they deserve.
What's Included
- Google Merchant Center Setup
- Product Feed Optimization
- Campaign Structure by Priority
- Price & Competitor Monitoring
- Disapproval & Policy Fixes
- ROAS-Based Bidding
Benefits
- Products shown before organic results
- Clicks from shoppers comparing to buy
- Budget focused on profitable products
- Clear return on ad spend tracking
Performance Max & Display Ads
Performance Max puts your ads across all of Google — Search, YouTube, Gmail, Maps, and Display — from one campaign. We feed it the right creatives, audience signals, and conversion data, so Google's AI works for your goals instead of just spending your budget.
What's Included
- Performance Max Campaign Setup
- Asset & Creative Development
- Audience Signal Strategy
- Display Remarketing Banners
- Placement & Content Exclusions
- Conversion Value Optimization
Benefits
- Reach across every Google surface
- AI bidding guided by your data
- Brand visibility at low cost
- No spend on junk placements
YouTube Ads
India watches YouTube more than any TV channel — and your customers are there too. We create video campaigns that build brand recall and drive action, targeted precisely by interest, intent, and what people are actively searching for.
What's Included
- Video Campaign Strategy
- Audience & Intent Targeting
- Ad Script & Creative Guidance
- Skippable & Shorts Ad Formats
- View & Conversion Tracking
- Frequency & Budget Control
Benefits
- Massive reach at low cost per view
- Brand recall that lifts all channels
- Targeting by real buying intent
- Video results measured, not guessed
Meta Ads (Facebook & Instagram)
Meta ads reach your customers before they even search. We build full-funnel campaigns on Facebook and Instagram — scroll-stopping creatives, precise audiences, and retargeting that turns interest into enquiries and sales.
What's Included
- Full-Funnel Campaign Strategy
- Audience Research & Targeting
- Ad Creative & Copy Direction
- Meta Pixel & Conversions API Setup
- Lead Form & WhatsApp Campaigns
- Creative Testing & Iteration
Benefits
- Demand created, not just captured
- Leads at costs search can't match
- Accurate tracking despite iOS changes
- Creatives that improve every month
Remarketing Campaigns
Most visitors leave without converting — remarketing brings them back. We build audiences from your website visitors, cart abandoners, and past leads, then show them the right message at the right moment to close the sale.
What's Included
- Audience Segmentation Setup
- Cross-Platform Remarketing (Google + Meta)
- Dynamic Product Remarketing
- Cart Abandonment Campaigns
- Frequency Capping & Ad Fatigue Control
- Sequential Messaging Strategy
Benefits
- Your cheapest conversions, recovered
- Higher ROI from traffic you already paid for
- Stay top of mind without annoying people
- Abandoned carts turned into sales
OUR PAID ADS PROCESS
How We Manage Your Paid Ad Campaigns
Profitable ads don’t come from boosting posts and hoping. Our 6-step paid ads process covers everything from audit to scaling — with conversion tracking set up properly from day one, so every decision is based on data, not guesses.
Discovery & Goal Setting
Before spending a rupee, we define what a lead is worth to you and what you can afford to pay for one. Your margins, sales cycle, and growth targets set the rules — so campaigns are judged on profit, not vanity metrics like impressions.
What We Do
- Understand your offer, margins & sales process
- Define target cost per lead / ROAS
- Identify your ideal customer & locations
- Set realistic budget & expectations
- Choose the right platforms for your goals
What You Get
- Clear targets before any spend
- Budget matched to your business math
- No platform pushed that you don't need
- Honest expectations from day one
Account & Competitor Audit
If you've run ads before, we audit everything — where budget leaked, what tracking missed, and what actually converted. We also study competitor ads, keywords, and offers, so your campaigns launch smarter than theirs.
What We Do
- Audit existing campaigns & spend history
- Find wasted spend & missed conversions
- Verify tracking accuracy
- Analyze competitor ads & offers
- Review landing page conversion readiness
What You Get
- A clear picture of past performance
- Budget leaks identified & plugged
- Competitor insights working for you
- Quick wins before the rebuild
Campaign Strategy & Build
We build campaigns with clean structure — tightly themed ad groups, the right match types, compelling ad copy, and landing pages aligned to every ad. Structure is what separates profitable accounts from expensive ones.
What We Do
- Keyword & audience research
- Campaign & ad group structure
- Ad copywriting & creative direction
- Negative keyword lists from day one
- Landing page alignment & recommendations
What You Get
- Ads that match what people search
- Higher quality scores, lower click costs
- Every ad with a clear next step
- A structure built to scale later
Tracking Setup & Launch
Ads without proper tracking are just expensive guesses. Before launch, we set up conversion tracking for every action that matters — calls, forms, WhatsApp messages, purchases — so from the first click, you know exactly what your money delivers.
What We Do
- Google Tag & GA4 setup
- Meta Pixel & Conversions API
- Call, form & WhatsApp tracking
- Test every conversion path
- Launch with controlled budgets
What You Get
- Every lead traced to its ad
- No spend before tracking works
- Accurate data for every decision
- A clean, controlled launch
Optimization & Testing
Launch is where the real work begins. We review search terms, pause what wastes money, shift budget to what converts, and continuously test ads, audiences, and landing pages — so your cost per lead keeps dropping month after month.
What We Do
- Weekly search term & placement reviews
- Bid & budget reallocation
- A/B test ads & creatives
- Audience refinement
- Landing page conversion improvements
What You Get
- Falling cost per lead over time
- Budget always on the winners
- Ad fatigue caught before it costs you
- Compounding account performance
Reporting & Scaling
Every month you see spend, leads, cost per lead, and return — in plain language, not platform jargon. When the numbers prove what's working, we scale it: more budget on winning campaigns, new audiences, and new platforms when you're ready.
What We Do
- Monthly plain-language reports
- Spend, leads & ROI breakdown
- Review calls to discuss results
- Scale winning campaigns safely
- Expand to new audiences & platforms
What You Get
- Total clarity on where money goes
- Growth without cost blowouts
- A partner accountable to ROI
- A roadmap for the next quarter
FREQUENTLY ASKED QUESTIONS
Everything You Need to Know About Paid Ads
Thinking about running paid ads, or unhappy with your current results? Here are honest answers to the most common questions about our Google Ads and Meta Ads services — budgets, timelines, platforms, and how we measure what your ads actually deliver.
Because we're accountable to ROI, not activity. As a search marketing agency, we manage your ads, landing pages, and tracking together — so every rupee is measured against the leads and sales it brings. You'll always know what your ad spend delivered.
It depends on your industry's competition and location. Most local businesses can start meaningfully with ₹20,000–30,000 per month in ad spend, while competitive industries need more to gather enough data. On our discovery call, we'll tell you honestly what budget your market requires — and if ads aren't the right fit yet, we'll say so.
Your ad budget goes directly to Google or Meta — we never touch it. Our management fee is separate and fixed, agreed before we start. No percentage games, no hidden markups, and you always retain full ownership and access to your ad accounts.
Unlike SEO, paid ads start driving traffic the day they launch. Expect your first leads within days, but give campaigns 4–6 weeks to gather data and optimize — that's when cost per lead starts falling. Months two and three are usually where performance gets genuinely strong.
Google Ads captures people already searching for what you sell — ideal for services and high-intent purchases. Meta Ads creates demand among people who fit your customer profile — ideal for visual products and offers. Many businesses need both, but we recommend based on your goals and budget, not ours.
Yes — that's non-negotiable for us. Before launch, we set up tracking for every conversion: calls, forms, WhatsApp messages, and purchases. Your monthly report shows which campaign, keyword, or audience produced each lead, and what it cost.
Yes. Sending paid traffic to a weak page wastes budget, so our web team builds fast, conversion-focused landing pages designed around your ads. Ads and landing pages managed together is exactly why our cost per lead beats ads-only agencies.
Very likely, yes. Most failed accounts share the same problems: broken tracking, no negative keywords, poor structure, and weak landing pages. We start with a free audit of your account, show you exactly where the budget leaked, and tell you honestly whether it can be fixed.
They solve different problems: paid ads bring leads now, while SEO builds a lead source that compounds over time and doesn't charge per click. The strongest strategy is usually both — paid ads fund growth today while SEO reduces your dependence on ad spend tomorrow. We'll recommend the right mix for your stage and budget.
Book a free ads audit. If you're already running campaigns, we'll show you exactly where budget is being wasted. If you're starting fresh, we'll map your market, estimate your cost per lead, and recommend the right platform and budget — no pressure, no obligation.